The 25th China International Optics Fair 2012 (CIOF 2012) in Beijing last week showcased the latest worldwide and Chinese products to buyers from all over the world.
The fair, which runs from 10-12 September, is an event that is officially endorsed by the Chinese Government.
Held in the China International Exhibition Centre, Beijing, and two additional fairgrounds, the exhibition has attracted 798 exhibitors and 324 global brands from 21 countries and regions. Organisers say that’s a 25 per cent increase on last year’s CIOF.
Wandering through the exhibition halls, it is obvious that CIOF attracts the full support of the Chinese optical industry, with 527 Chinese exhibitors present.
CIOF showcases the full range of optical products from spectacle frames, sunglasses and 3D glasses, to lenses and contact lenses…
CIOF showcases the full range of optical products from spectacle frames, sunglasses and 3D glasses, to lenses and contact lenses. There’s also visual test equipment, machinery and raw materials for making spectacle frames and lenses, as well as instruments for optometry and ophthalmology.
The Chinese population has a taste for luxury and prestige brand names, and that’s evident in the international brands attracted to the fair, including 18K Gold Supreme, Calvin Klein, Canon, Carrera, Coach, Ermenegildo Zegna, Givenchy, IC! Berlin, Lafont, Maui Jim, Mykita, Porsche Design, Tissot, and Valentino, to name a few.
China and the World
Optics is big business in China. According to Chinese Customs, in the first half of 2011, China exported USD$1.666 billion worth of eyewear products, which is the equivilent of a 20.37 per cent year-on-year increase. In relation to imports, over the same period, the value was US$0.251 billion, representing a 48.28 per cent year-on-year increase.
At present, 550 million Chinese citizens are in need of eye care services, denoting an exceptionally strong and sustained demand for high quality frames, lens and equipment. The contact lens scene is no less encouraging, with an 50 million contact lens wearers, aged 15-35 – organisers say this group is “in the prime their spending capabilities, constituting an unparalleled procuring force”.
mivision is one of a handful of optical media representatives invited to attend CIOF 2012, which is one of the largest and authoritative optical exhibition in China and Asia generally.