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Homemieditorialmivision Issue 73, Oct 2012

mivision Issue 73, Oct 2012

There was one word that motivated us when we launched mivision over seven years ago and that word was ‘forward’. We knew the only way to achieve our vision was to focus on being forward thinking. There was no point looking back to where we’d been or obsessing about our competitors – if we did we’d just veer off course and trip over.[/vc_column_text][/vc_column]

That mantra has held us in good stead. We recognise that change is inevitable and instead of bemoaning it, we work with it. We focus on the horizon and look at what’s coming up next. We want to give you the necessary information on the latest equipment and technology, new techniques and future fashion trends to help you keep ‘ahead of the game’. What is that next big thing?

At New York Fashion Week last month (September) augmented vision was a surprise feature in the finale. Fashion forward designer Diane Von Furstenberg sent her models down the catwalk in Google Glass eyewear, signalling it is set to explode onto the market when launched next year.

In this issue, Melanie Kell researches augmented vision and speaks with an Australian company nipping at the heels of the big players. Check it out… you may be stocking augmented reality eyewear sooner than you think.

In his business article, high profile optometrist Jim Papas issues a challenge to look beyond the day-to-day and expand your business thinking. Business guru Mark Overton follows with advice on how to generate ‘good’ word-of-mouth referrals.

Professor Gerard Sutton gives his verdict on the latest in femtosecond laser technology and we look at the Vantage lens from Transitions Optical, the new polarised photochromatic lens, tipped to be a “game changer”.

In her CPD article, Dr. Laura Downie looks at the potential for contact lenses to monitor ocular and system health, or act as a substrate for medication delivery. Optometrist Jenny Saunders examines how to make compliance regimes for contact lenses more flexible. Both of these articles can boost your CPD tally; just log onto the mivision website to complete the assessment.

To Australia’s shame, Indigenous eye health is still well behind what it should be. I travelled to one of the most remote areas of outback Queensland to see the work of OPSM’s OneSight. Professor Hugh Taylor regards the OPSM model as one that could help close the gap in Indigenous eye health. The good news is small, inexpensive steps could eliminate avoidable blindness within just five years. The federal Government says it’s committed to preventing avoidable blindness and vision loss… let’s just hope some of Prof. Taylor’s recommendations are incorporated into current eye health programs.

There is all this and so much more in mivision this month.

Enjoy.

Mark Cushway
Editor

Contents:


We knew the only way to achieve our vision was to focus on being forward thinking

minews: All the latest news from October 2012. Click here…

mistory: The Next Big Thing Augmented Vision: We’ve moved from desktops, to laptops to the iPad and smart phone. Read about the latest developments in the world of optics. Read here…

mifeature: Giving Back to Remote Australia: Against a backdrop of growing public concern over the poor living standards endured by many within our Aboriginal population. Read here…

mifeature: Small Steps, Little Money, Big Rewards: Small inexpensive steps could eliminate avoidable blindness from Australia’s Aboriginal community within just five years of implementation. Read here…

mioptometry: All the latest optometry reports from October 2012. Click here…

miview: Burning for a Blue Sky: It may surprise you to hear that there are many things that Australia shares with the United Arab Emirates. Read here…

mieyecare: (CPD ARTICLE): Contactlensonomics Making contact lens life more flexible for patients. Click here…

mieyecare: (CPD ARTICLE): Contact Lens Insights: Vision Beyond Tomorrow. Click here…

miopthalmology: Femtosecond Laser and Challenging Cataract Cases: What’s the Verdict? Within 12 months of its introduction to Australia, the femtosecond laser has proved to be a safe and effective alternative. Read here…

mifashion: Marcs Eyewear An Expression of Urban Living: Read about Mark Keighery, the founder of the Australian fashion brand ‘Marcs’ and youngest of seven very competitive brothers and his achievements in the world of fashion optics. Read here…

mifashion: Sports Eyewear for the Weekend Warrior: With an aging population of people increasingly involved in sports such as cycling, there is an ever-growing market of ‘weekend warriors’ that require prescription eyewear. Read here…

mifashionnews: All the latest fashion news from October 2012. Click here…

mibusiness: Expanding Your Business Mindset: What a year it’s been – persistent economic ups and downs, nervous consumers saving more and spending less, read on how to survive this turmoil for your business. Read here…

mibusiness: Who’s Talking About You? : Oscar Wilde once said “There is only one thing worse than being talked about, and that’s not being talked about.” This is so true for most businesses. Read here...

miequipment: Transitions Vantage: A Game-Changing Polarised Photochromic Lens: ransitions Optical has developed a clear to polarised photochromic lens it claims will be “game-changing” for the optical industry in Australia and New Zealand. Read here…

miproducts: All the latest products from October 2012. Click here…

Lastword:It’s Not Them; It’s You. Click here…

midiary: look up all the important events you do not want to miss this month! Click here…

miclassifieds: looking for practices for sale? Positions vacant? Or equipment for sale? Click here…

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