100% Optical will be staged by Media 10 and hosted at the London Exhibition and Convention Centre (ExCel) from 16–18 February. Media 10 has agreed to run the show annually for five consecutive years.
In its initial preparation for the event, the organisers of 100% Optical recently commissioned one of the UK’s largest research companies to create the industry’s most comprehensive database of UK and international opticians and optometrists and announced the launch of an optical industry-wide census. The census commenced at the beginning of May, with the aim to discover more about working practices, their development and staff, including opticians and optometrists that work within them. The company was also undertaking industry focus group studies.
Media 10 is renowned for event design and was awarded with Event Organiser of the Year in 2012. The company was also nominated for Best Trade Event for 100% Design, which uses the same award winning floor plan as 100% Optical, and Best Trade Marketing Campaign in 2012.