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Saturday / April 20.
HomeminewsVSP Goes National with Marketing Campaign

VSP Goes National with Marketing Campaign

Medibank members who have not claimed their annual vision care rebate have been directed to their local VSP Neighbourhood Network optometrist, as part of a joint direct marketing campaign between Medibank and VSP.

Additionally, a television commercial, which aired in Victoria, offered viewers a special promotion on designer eyeglasses or prescription sunglasses.

Medibank’s Executive General Manager, Laz Cotsios, said the campaign reinforced “the importance of regular eyecare and the high-quality care services provided by VSP Neighbourhood Eyecare network optometrists”.

Early in 2013 Medibank members received communications and advertisements were placed in newspapers to introduce the VSP / Medibank relationship.