Optrex Actimist launched a new comprehensive advertising campaign to promote the importance of eye care during the spring allergy season and to encourage Australians in-store to seek eye care advice and product recommendation from their optometrists.
The AU$3.5 million campaign has been running across various media channels including commercial TV, trade, digital and in-store. Additionally, optometrists are able to order Optrex Actimist samples and branded collateral including counter units, posters and wobblers from the Optrex distributor Eyelogic.
“The arrival of the warmer weather brings with it a host of environmental factors
that for many people can mean dry and irritated eyes. In approximately 80 per cent of dry eye cases this is as a result of disturbance to the lipid layer of the tear film,” said Pim Bolyn, Brand Manager, Reckitt Benckiser.
“The Optrex Actimist consumer advertising campaign presents optometrists with a great opportunity to proactively educate and engage people – both current and prospective patients on dry eye,” said Mr. Bolyn.