Blink is more than a brand name, says Abbott Medical Optics. “It is the eye care experts’ choice in helping those with dry, tired feeling eyes look and feel their best.
This is achieved through understanding how the tear film works and selecting the right combination and level of ingredients of each customer group. The performance is reflected in the professional, confident appearance of the brand and its messaging. To continue to build our brand equity it is essential to maintain the energy, enthusiasm and investment in the blink eye drop range.”
Abbott Medical Optics has also announced the addition of new Blink Intensive Tears Plus liquid gel drops. The company says it is “a thicker more viscous advanced lubricating eye drop formulation that adapts to your dry eye needs and provides long lasting relief”.
Contact: Abbott account manager.
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