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Homemieditorialmivision Issue 96, Nov 2014

mivision Issue 96, Nov 2014

This issue we’re all about upskilling… In the second instalment of Margaret Lam’s discussion on the contact lens market she presents recommendations she has gathered from the profession’s leading ‘speciality contact lens Jedi’ that can help you optimise the business of contact lens fitting.

In the lead up to the annual RANZCO conference, we talk with three young RANZCO Fellows about the complexities, challenges and rewards that come with a career in ophthalmology… and how they manage to keep all life’s balls in the air.

In the first of our education articles this issue, Assoc. Professor Jennifer Craig presents an update of some of the more recently introduced diagnostic instrumentations and novel therapies for dry eye. Dry eye is a problem for around one-third of all patients, with increased prevalence rates associated with age, gender, and ethnicity. With improved diagnostic capabilities and even the aid of a dedicated practice member, designated and trained as an ‘ocular hygienist’, she proposes dry eye management can become a more routine service.

Optometrist Andrew Hogan writes our second education article on the complexities of managing eye care for women and children. He believes the unique eye health issues faced by these patients should direct the way we approach and effectively treat them.

In ophthalmology this month, neuro-ophthalmologist Dr. Dennis Lowe writes about vital insights into diseases that can be gained by looking in to the eye. He covers the latest research into Graves’ disease, ocular motor disorders and optic neuritis.

On the business front, we look at optimising practice management through inventory control and customer service. Business writer John Lees proposes an amnesty that invites people to put forward their views on delivering customer service. And, Colette Kinsella presents her tried and true recommendations to effectively manage inventory, so you can attract new customers, maintain the loyalty of existing customers and maximise your cash flow. It’s a win, win, win.

As the 30 November registration deadline looms, we’ve seen a spike in our education modules being completed. mivision has offered optometrists free education for over three years and our research shows each year we’re providing a massive 10 per cent of the total CPD points accumulated by Australia’s 4,400 optometrists.

We have 40 points available from 20 modules at the mivision independent clinical learning centre, including four therapeutic points. While you need to do 12 face-to-face points each year, you can complete the remaining 28 points here.

With professional development ramping up over the last month, conferences have been held by Provision as well as Specsavers. We cover these and also present the latest trends in fashion eyewear and technology from Silmo in Paris.

Education; tips on repurposing the ‘Death Star’; business advice; latest news and fashion trends from around the world… yes, It’s all about upskilling!

Mark Cushway,

Editor

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