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Tuesday / August 16.
HomemilastwordPersistence Pays

Persistence Pays

My brother recently nailed a high-level job, the job of his dreams. It didn’t happen quickly. In fact it took a relentless 78 applications as well as dozens and dozens of interviews over several years to find, apply for and be offered the exceptional opportunity he now has in front of him.

When my brother decided to re-enter the job-market, he wasn’t in a great place. Middle-aged, straddled with a mortgage and a family to care for, he couldn’t jump from the job he was unhappy in or spend hours and days looking for something new. He had to take it slowly, be sure about what he was looking for and well prepared for any interviews that came his way. What’s more, for each of those interviews he attended, he had to present as a complete winner, despite the continual rejections he’d received along the way.

So how did he do it?

Quite simply, he never gave up. He believed in himself, in his talents and he remained true to his vision for the job of his dreams. I know that at some points on the journey he felt a tad disheartened, but regardless, he never panicked. He stuck to his vision, made slight adjustments to his approach for each interview; he persisted… and he did it!

He stuck to his vision, made slight adjustments to his approach for each interview; he persisted… and he did it…

Building a practice of course is different, however the concept remains the same. Every customer – or patient – who walks through the door must be treated like a prospective employer, every interaction like an important interview – after all, in the end, those customers are in effect your employers. Their ongoing support will determine your practice’s success and the success of the individuals who work in it.

Faced with the constant pressure of competition and economic change as well as day-to-day operational demands, it’s easy to just go with the flow, to resist change and unintentionally shut the doors to new opportunities.

But it’s important to take time out to look again at your business goals and vision. Check in with your mission statement. When making changes to the way you position your practice, are you remaining true to your original vision – to the reasons why you started practicing all those years ago, and your ultimate goal for your professional and personal life?

Sydney optometrist (and mivision columnist) Margaret Lam is the perfect example of a person who holds on to a vision. In 2005 she established a practice “to provide the best eye care products at the best possible price, delivered with exceptional customer service”. Now, 10 years later, Margaret and her business partner have four successful practices and a highly motivated staff of 30 people. Margaret has a small and growing family and is actively involved in optometry education.

As Margaret says, “if there’s one thing in life that I’ve learnt, it’s that the best things in life and business never come at once. Plans take time to put together and even longer to achieve. The best personal and professional growth occurs with constant evolution and improvement in your field.”

It’s persistence that pays.

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