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Sunday / July 14.
HomemifashionProfessional Eyewear Distinctly Stylish

Professional Eyewear Distinctly Stylish

There’s a lovely lightness about the new frames available for busy professionals this year. Fine lines, interesting combinations of acetates and metals, intricate yet subtle detailing and innovative technologies are setting these frames apart from those that have gone before.

It’s a great argument for change, a great reason for customers to feel good about adding to their eyewear collection… and an excellent opportunity for optometrists to hit the ground running with sales in 2016.

Glasses are the ultimate accessory – a statement of personality that in one piece, can liven up a dreary suit, add gravitas to an important meeting or express a sparkle of creativity.

When helping any customer choose a frame for work, it’s essential that you talk to them about the company they work for, the position they hold and the position they’re aspiring to achieve. With these factors in mind, you’ll be able to guide them towards the brands and styles that will make them look successful and give them the confidence to get ahead.

Next time you’re talking to a young solicitor aiming to take the helm at her legal office for instance, suggest she opts for a high quality, conservatively shaped frame with a flash of colour or a technical edge that brings the frame to life. In doing so she will demonstrate her serious approach to work as well as her attention to detail and her non-pretentious self-confidence.

The artistic director of an ad agency, who spends his time meeting and greeting clients, and running through their next ad campaign, on the other hand, will be best advised to go with a brighter colour, or an unusual yet contemporary shape – the ic! berlin frames featured in this article present the perfect example.

A travelling sales person in the fashion industry, who spends their time popping in and out of stores could do with a bold professional optical frame that folds away into the top pocket – Persol’s Cellor would be ideal. He will also need a quality sun frame with driving lenses to cope with long days on the road. An IT professional on the other hand, is likely to be more inspired by the intricacies of a frame like Tag Heuer, with its Legend hinges influenced by the mechanisms of a Swiss watch.

As you can see, there is plenty to consider when it comes to recommending a new frame for your professional customers – even before you get to their face shape, hair colour and budget… and then of course there are the lenses. But more about that on page 70.