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Transitions Optical New Brand Identity

Transitions Optical has refreshed its brand identity with a new logo created around the idea of capturing light and mastering it. The logo features a diagonal ray of light through the ‘O’ in ‘Transitions’, which divides clear and dark, and evokes swiping on a mobile phone.

The new tagline – ‘Light intelligent lenses’ – was inspired by Transitions Optical consumer research, which found 87 per cent of glasses wearers were sensitive to light.

“The new brand identity proposes that wearers don’t have to choose between clear lenses and sun lenses, they don’t have to choose between correction and protection,” said Stuart Cannon, Transitions Optical General Manager for Asia Pacific. “Our range of light intelligent lenses allow a hassle-free life, with ultimate light protection that helps to protect wearers’ eyes from harmful blue light, damaging UV rays and glare.”

Contact: Transitions Account Manager