In response to the coronavirus emergency, the eyewear tradeshow, Mido, held in Milan, Italy has announced it will postpone its 50th edition to the end of May or mid-June. The event was originally scheduled to run 29 February to 2 March 2020.
The decision was made out of respect for the current situation and in consideration of the safety of exhibitors and visitors.
Giovanni Vitaloni, president of Mido, said “We are aware that this decision will require industry professionals, exhibitors, buyers, press members, opticians and everyone working for Mido, including our staff, to reschedule their attendance, with a significant impact on all internal organisations.”
The new dates of Mido 2020 will be announced in the upcoming days
“It will be a twofold effort as we are just a week away from the show, but we cannot honestly think of celebrating our 50 years when the world – and our country (Italy) now in particular – is experiencing such an international crisis.”
Mr Vitaloni said he trusts everyone involved will understand the decision to postpone and will work effectively with Mido in its rescheduling process. The new dates of Mido 2020 will be announced in the upcoming days, providing exhibitors enough time to reschedule in compliance with the relevant heath authorities dealing with coronavirus.