Lanvin and Victoria Beckham are among the new brands and collections boosting interest in Marchon, globally and on the local market. Massimiliano Maccanti, vice president, design and product development at Marchon Eyewear, was excited to tell mivision about the recent launch of Lanvin eyewear, which was developed in close collaboration with Bruno Sialelli, Lanvin’s creative director.
Feature image: Lanvin. Above: Victoria Beckham
“We have been able to help interpret his vision for the collection into eyewear and are excited by the new collection. We have just launched a few styles in sun, and the optical collection will debut in 2021… It’s a very cool and unique collection… the logo is very prominent on the frame because Lanvin consumers are looking for visible logos.”
Maccanti said the Victoria Beckham collection has been another engaging project because of its feminine yet self-confident look, combined with a particular use of colour combinations.
“Victoria Beckham started in sun. Based on customer feedback, we worked with her to translate the DNA of sun into optical. The optical collection is chic and sophisticated, much like the fashion line. There are square, aviator and navigator styles that are fashion-forward yet classic.”
It takes creative thinkers with discipline to successfully design eyewear that fits the DNA of prestigious licensed brands.
“Each season we meet with the creative directors for each of our fashion houses. They share their mood boards, sketches, inspiration from their archives and identify what they believe will be the key items or main focus of the collection. They give input as to what they would like to see in the eyewear collection, for example, oversize frames or shields. And then we start sketching. We look at colour trends, the DNA of the brand, the logos. We share our sketches with the fashion house and we work together to build a collection that marries with the designer’s fashion line for the season,” Maccanti explained.
Pieces made for the runway are made available for retail and the details featured on those sunglasses (i.e. temple treatments, logos, etc.) are normally featured on additional shapes to create a more comprehensive product category.
Marchon typically releases two collections each year – fall/winter and spring/summer, which are distributed in Australia in January, March, July and September.
Contact: Marchon Account Manager
