Reader’s Digest Magazine has named Specsavers one of Australia’s Most Trusted Brands for 2022, in the ‘Optometrist’ and ‘Contact Lens Solutions’ categories, for ‘consistently offering value for money’.
Acuvue and Bausch & Lomb Renu Fresh were highly commended in the Contact Lens Solutions category. OPSM and Laubman & Pank were highly commended in the Optometrist category.
The 23rd annual survey covered products and services across 75 categories, spanning NSW, QLD, SA, VIC, and WA markets. The survey was conducted by the independent research company, Catalyst Research. Brands included in the list for rating were generated by asking 3,000 Australian adult consumers for their most trusted brands without prompting. Respondents were then asked to score each brand out of ten, as well as providing comments on their most trusted brand within each category – which identified key drivers of trust for consumers.
Consumer responses suggested that Specsavers’ customer-centric approach had expanded the offering of high-quality, accessible and affordable eye care.
“This is the third year we’ve been recognised, which is testament to all our partners and store teams working tirelessly in challenging conditions to ensure consistent eye care for all Australians,” said Dr Ben Ashby, Specsavers Director of Optometry.
“It’s great to see the public recognising us as a trusted brand, and even more so during the past 12 months.”