New: Hoya SV and Photochromic Lenses

Hoya Vision Care has launched two new lens products – a new addition to its free-form single vision (SV) lens portfolio, and a new product line offering the fastest fading light adaptive lenses.¹

Releasing the newest lens in the photochromic Sensity product line, Hoya said it addresses a wearer’s biggest pain point – the slow fade back from dark to light when moving from outdoors to indoors.

The new Sensity Fast lenses offer active patients a photochromic solution which fades back to half clear in seconds when moving indoors.² With 100% UV protection³ and modular blue light control,⁴ Sensity Fast wearers are protected both outdoors from the sun and indoors while using digital devices.

it addresses a wearer’s biggest pain point – the slow fade back from dark to light when moving from outdoors to indoors

The Sensity range also includes Sensity 2, Sensity Dark and Sensity Shine. The Sensity Fast lenses are available in either grey or brown.

Single Vision Lens Addition

The latest addition to Hoya’s free-form single vision (SV) lens portfolio – Nulux iDentity V+ single vision lenses with 360° visual comfort – is for patients who struggle with peripheral distortions in conventional single vision lenses.

“For a long time, single vision wearers have been underserved. The technology available to differentiate their experience is here, and we are proud to bring it to market,” said Craig Chick, Managing Director, Hoya Vision Care Australia & New Zealand.

Nulux iDentity V+ integrates four key elements into the design to deliver “focussed vision in all directions and superb visual performance over the entire lens”.

The lens incorporates:

Backside Surface Precision Technology: A modern optimisation process that refines points across the entire back surface and creates a thinner and flatter lens profile, offering patients a much wider, clear field of vision than standard SV lenses.

Oblique angle compensation: When looking through the lens at an oblique angle, several aberrations are created. Any frame wrap angle or tilt will alter a patient’s prescription, causing vision issues and eye fatigue. The Nulux IDentity V+ lens eliminates these aberrations using freeform surfacing and aspheric/atoric surface contouring, creating distortion-free visual clarity.

The patient’s position of wear parameters: Included within the lens’ design are their unique wearing measurements such as pantoscopic tilt, frame wrap angle, and vertex distance worn.

Wearer’s frame choice: The lens design allows freedom to select any frame, without compromising visual acuity and comfort.

Visit: hoyalens.com.au

References

1. HOYA data on file. HOYA Internal Product performance validation. 09/2022. Up to 45% faster in reaching the half faded back state vs. the fastest fade back of the two leading players in the market (1.60 material, AR coating, brown colour, 23⁰C).
2. HOYA data on file. HOYA Internal Product performance validation. 09/2022. Takes less than 50 sec to reach half faded back state starting from 76% (category 2). Max. absorption at dark state on 23°C (1.60 material, AR coating, grey colour).
3. HOYA data on file. HOYA internal Product performance assessment. 11/2022. According to the UV definition in the EN ISO 8980-3:2022 standard.
4. HOYA data on file. HOYA Internal Product performance validation. 11/2022. Based on B-Cut EN measurement standard, the blue light absorption varies from a minimum of 9.2% (1.50 material, standard AR coating, at initial state, grey colour) to a maximum of 78.8% (1.50 material, standard AR coating, at darkening state, brown colour, 23⁰C).