When the Marquis Emilio Pucci di Barsento founded the company that bears his name in the 1950s, he quickly became famous as the “Prince of Prints”. His bold, radical approach to fashion design made an immediate impact on those seeking luxury, elegance, and an expression of femininity.
Today, Pucci sun and optical frames continue to celebrate creativity, boasting glamorous, bold colours to appeal to a new audience.
With its vibrant colours and distinctive fish logo, there’s no mistaking the Pucci style.
Founder Emilio Pucci di Barsento was a citizen of the world, constantly travelling between his native Florence and the holiday resorts favoured by the wealthy. It’s no surprise then, that he took inspiration from those travels. His fashion pieces reflect both his love of the sea, the natural landscapes of the Mediterranean, and the mountains where he skied.
Since 2015, Pucci Eyewear – including sunglasses and optical frames – has been developed in collaboration with Marcolin. To design and engineer the frames, designers, technicians, and research and development specialists from Marcolin work side-by-side with the business unit and creative development team from the Maison (house) of Pucci.
“Every frame is designed for purpose and perfectly represents the iconic brand DNA,” a spokesperson from Marcolin’s creative development team told mivision.
“The design inspiration is the result of the collaboration between the team of the Maison and our team, with the aim of developing products perfectly integrated into the Pucci universe.
“As an example, the new logo with the two fishes developed by the Maison, which reflects Pucci’s love for the sea, has become an essential element of the eyewear collections.
“Even the large-sized logo with Pucci’s writing recalls the collections, especially when colour is the real protagonist,” they said.
True to its heritage, the eyewear range is aimed at extremely feminine women who enjoy cultivating a refined appearance and a luxurious lifestyle in which creativity and elegance travel hand-in-hand.
“The eyewear collections reflect the luxurious and carefree allure of the Florentine brand. Exercises in style, exploring colours and prints, lead to frames on which archive motifs are refreshed and distributed according to a contemporary aesthetic sense.
“We believe the brand’s joie de vivre is reflected in its creative vision, that skillfully renews itself through great attention to shapes, details, and workmanship,” the spokesperson explained.
The result is optical frames and sunglasses with sophisticated architectural shapes that still stand as a symbol of elegant femininity.
A Brand Renewal
Lately, the Pucci Eyewear collection has been experiencing a season of renewal. While still acknowledging its iconic roots, it is moving towards a concept of what the brand calls “contemporary luxury”.
The result is a colourful, audacious collection. Frames combine charm and refinement with a refined silhouette.
You’ll find sophisticated layers and geometric shapes. The new fishtail logo is a distinctive element of the sun collection.
“For the fall/winter 2023 collections we have thought of various characterising elements,” the spokesperson said.
“First, the size of the frames will be smaller, appealing also to a younger audience.
“Even the full-bodied volumes are designed for a dynamic audience. Colour always plays the key role, both in the frames and in the lenses.
“We are in the post-pandemic era, and we wanted to celebrate the newfound vitality with new colours, without neglecting the classicism and elegance of black that cannot be missing in any collection.
“The reference to the Pucci universe will be visible also on the fronts, recalling the fishes’ tails in the logo,” they said.
Indeed, you can expect the sea theme to come through strongly as the brand develops Further.
“The main trend of Pucci’s collections will be focussed on the constant development of the sea theme, understood as the founder of the Maison suggests, not only as an emblem of relaxing, but also slightly as a luxury sport, in connection with the mountain, another aspect loved by Pucci.
“We have a preview of it with the metal model for fall/winter 2023.
“For Pucci, colours are always a trend, which will be updated and celebrated through the iconic element of Pucci’s prints in a modern key.”
Marcolin’s creative development team nominated the EP0210, presented at Mido 2023, as a frame that epitomizes the new Pucci aesthetic.
An acetate style with an oval front, “the distinctive thick rims of the frame make a strong aesthetic impact. The metal details connecting the front and temples reproduce the iconic fish tail of the brand, making these exquisitely designed sunglasses unique,” the spokesperson said.
Marcolin will re-launch the latest Pucci collection at the O=MEGA23 trade fair in Melbourne next month – you can explore the collection at booth H6. Or secure an appointment with your Marcolin sales representative by contacting the company beforehand.
Contact: Marcolin Eyewear AUS (02) 8456 0946
