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HomemibusinessOPSM Announces ‘Everyday Excellence’ Campaign

OPSM Announces ‘Everyday Excellence’ Campaign

OPSM Announce New ‘Everyday Excellence’ Campaign

Four outstanding people from Australia and New Zealand have become the faces of ‘Everyday Excellence’ in an omnichannel campaign launched by OPSM today (17 June).

Torres Strait Islander Chef Nornie Bero, the founder and CEO of Mabu Mabu (Help yourself) in Melbourne; Angus Vinden, the owner and winemaker of Vinden Wines in the Hunter Valley, NSW; Chey Ataria, the founder of Def Skateboards, a New Zealand-based skate and street wear label; and award-winning beekeeper Jess Curtis, are captured wearing a selection of styles from OPSM’s latest designer collections.

The OPSM collections include new optical frame releases from Oliver Peoples, Ray-Ban, Oakley, and Vogue Eyewear.

Along with a new television spot, the campaign is being showcased through touch points within OPSM stores, on OPSM.com.au, and across the company’s marketing channels.

OPSM said the campaign celebrates the four professional’s commitment to their passions, to embracing challenges as opportunities to grow, and their dedication to mastering their crafts.

Along with a new television spot, the campaign is being showcased through touch points within OPSM stores, on OPSM.com.au, and across the company’s marketing channels.

Additionally, OPSM said the new campaign underscores its own brand value proposition: “that OPSM is dedicated to everyday excellence and is the trusted optical retailer for customers and patients that are committed to their passions and give their everything on anything they do”.

Kate Boulos, VP Marketing, EssilorLuxottica ANZ said, “Eye health is an essential part of everyday life and eye care plays a leading role allowing people to see life to the fullest, follow their passion and look for what excellence means to them.”

“From making contact lenses widely available to adopting technology that detects eye health issues sooner,” she said OPSM has “pioneered progress in eye care” since opening its first store in Sydney in 1932.

“Throughout its history, OPSM (has) been bringing Australians and New Zealanders the very best in optical care since the very beginning, committed to excellence in every step of a patient’ journey. Today, we are excited to communicate our efforts together with others that stands for excellence as we do.”

More About the Everyday Heroes

Nornie Bero, Chef

Ms Bero’s restaurant, Mabu Mabu (Help yourself) in the centre of Melbourne, puts Indigenous ingredients at the heart of the kitchen. Mabu Mabu offers food that paints a picture of the islands she comes from. A professional chef for over 20 years, Ms Bero’s growth has been fuelled by curiosity, whether in the kitchen, running workshops or publishing books, successfully telling a heartwarming tale of creativity, identity, and passion with an unwavering connection to her roots.

Angus Vinden, Winemaker

Mr Vinden is the owner and winemaker of Vinden Wines in the Hunter Valley. He took the reins from his father who founded the winery in the 1990s. Over the years, Mr Vinden has continued to embrace challenges as opportunities to evolve, as he reimagined his family’s wine label with a string of exciting, modern wines coming out of his cellar. Dedicating every day to excellence, he has invested in a considered approach to create wines that go beyond the styles commonly associated with the Hunter Valley today.

Chey Ataria, Designer

Mr Ataria is the founder of Def Skateboards, a New Zealand-based skate and street wear label known for its high-quality skateboards. Founded in 2012, thanks to Mr Ataria’s leadership and endless curiosity, it has become a highly successful and respected brand in the skateboarding industry.

Passionate about skateboarding since an early age, Mr Ataria successfully turned his passion into a career of excellence, committing to his passion full time and showcasing to the world the talents of NZ throughskateboarding, design, music, and art.

Jessica Curtis, Beekeeper

Ms Curtis spent much of her childhood on her family farm, surrounded by beekeeping through the hives started by her grandfather in 1998. After leaving school, she realised she carried with her an immense interest for beekeeping and decided to return to her roots. Day after day, she continues to chase beauty in the small things while remaining focussed on excellence, that lead to her success in the Outstanding New Zealand Food Producer Awards.