ProVision is celebrating the official launch of ProSocial – an innovative social media platform exclusively available to ProVision members – offering them the chance to win a half-day videography package with Flabbergast, valued at AU$3,590 + GST.
The platform, which has been softly rolled out since November 2024, has already amassed more than 170 practice users and 20 supplier contributors.
ProSocial supports ProVision members by providing a ready-made source of digital content representing some of the most in-demand frame and lens brands. Close to 3,000 assets are already available on the platform, which continues to expand.
In a statement ProVision described social media as “a vital channel for patient communications, brand building, and community engagement”. However, for busy practice owners, the organisation acknowledged “the demands of content creation – requiring time, creativity, and technical proficiency” can be overwhelming.
“Many independent optometrists recognise social media’s importance but struggle to manage it effectively alongside their clinical responsibilities,” said David Van Dijk, ProVision’s Campaign and Content Lead. “ProSocial alleviates this burden by providing ready-to-use, professional content that can be tweaked and personalised in seconds, not hours.”
For Brian Stevens from Brian Stevens Optometrist, in Queensland, this has proven to be the case. “ProSocial has made life much easier for planning and posting social media content on our various platforms,” he said. “Having a library of content relevant to our suppliers or current marketing campaigns saves both time and hassle.”
Curated Media
Built on the industry-leading Brandfolder platform, ProSocial is easy to use regardless of social media expertise.
The platform houses content including:
- Ready-to-share images and videos from suppliers of leading eyewear brands,
- Seasonal campaign resources like ‘End of year health fund’ and ‘Back to school eye exams’, and
- Tutorial videos that teach essential social media skills.
Additionally, in collaboration with creative agency Flabbergast, monthly content collections are available, aligned with industry events, healthcare campaigns, and seasonal trends including:
- Customisable posts that tie into holiday periods,
- Healthcare awareness posts,
- Industry news and trending topics, and
- Seasonal eye care tips and advice.
The monthly content collections enable practices to strategically schedule weeks, or even months, of social media posts, while minimising the effort required for content planning and creation.
For further information visit: optom.provision.com.au/ProSocial
