Andrew Christiansen BAppScOpt MPhil MHSc PGCertOcTher is an experienced optometrist and owner of the Optical Superstore in Bundaberg, Queensland. He is a PhD candidate in Ethics and Optometry at the Queensland University of Technology. Mr Christiansen is a Board Director and the Ethics Committee Chair of Optometry Queensland and Northern Territory (OQNT). The views expressed in this article are his own, and do not necessarily reflect those of OQNT.