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Homemieditorialmivision Issue 60, August 2011

mivision Issue 60, August 2011

A recent survey shows that a year on from the federal election there is still widespread frustration with Prime Minister Julia Gillard and her government – and no confidence in the Abbott opposition’s ability to steer our country either.

According to the Labor Party’s own research it suggests we, as Australians, believe our country is leaderless and directionless.

Key findings of the research show that while national well-being is up with average earnings up AUD$21 a week, the All Ords 5 per cent higher than exactly a year ago and unemployment down from 5.2 to 4.9 per cent, the mood is down.

The survey stated that the public mood was brighter during the GFC than it is today during the recovery. A quiet confidence has been replaced with the sense that people don’t think they can get ahead.

So, the question then is how can we turn it around? How can we change our mood… or as Geoff Lawson puts it in his column, how can we lighten up and live up to the fun loving image we’ve promoted all along.

One way is to feel positive and confident about the business we choose to work in or own. With this in mind, in this issue, we’ve taken a close look at all the options available to optometrists when it comes to setting up a practice. It’s fair to say there’s an option for everyone – from operating an independent practice to an independent cooperative approach or full franchise. The key is to analyse the features and benefits of each, then be objective enough to analyse your own strengths, weaknesses and plans for the future as well. Then, after considering all the options make a decision and invest in that decision.

It is very important to consider all the options available before rushing into anything. There are many factors that help a business succeed and, in an optical retail practice, investment in technology should be considered ‘a given’.

While spending up big on technology and equipment may seem a little daunting, our finance expert this issue suggests that by taking into account the right financial options you can do it. The good news is that the latest technology will keep you on the continuous evolutionary track of providing quality eye care services. Practice builder Dr. Gary Gerber warns that if you don’t, you could fall off and fade away.

Which brings us round to our CPD article – following the huge response to our first CPD article in our July issue, we’ve included an educational review by Dr. Laura Downie covering topics ranging from contact lenses to neuro-ophthalmologic disorders. This review can earn you an extra two points in the lead up to the November registration.

But that’s not all. We take a look at Retinopathy of Prematurity (ROP), the devastating disease which robs newborns of their eye sight, and we interview two East Timorese eye care nurses.

There’s all this, as well as a last minute preview at what’s on show at ODMA on the first weekend of August.

Enjoy.

Mark Cushway, Editor

Contents:

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minews: All the lastest news from August 2011… READ MORE

mistory – Franchising is the Questions, is it the answer?: When an optometrist decides to go into business they can either run their own independent practice or become a franchisee… READ MORE

miCPD: Last month we launched our hugely popular miCPD service. Our first CPD editorial, “Patients’ Claim My Vision Comes First,” attracted hundreds of optometrists, each of whom earned 2 CPD points by completing the online assessment module.

Now, in our August issue, we are pleased to present the next installment of our monthly education service. In it, Dr. Laura Downie reviews key findings from SRC on topics ranging from contact lenses to neuro-ophthalmologic disorders. Click here to read the editorial and complete the assessment questions. This module is worth 2 CPD points.

mifeature: Read how the franchise models introduced by Specsavers and Luxottica have changed the face of optometry, yet despite this there are still plenty of exciting opportunities for independent operators to prosper in the competitive business of optometry… READ MORE

mifeature: Many people in East Timor live without power, running water and communications in remote areas. To make matters worse, a large number suffer from malnutrition, which has affected their eyesight from childhood… READ MORE

mioptometry: All the latest happenings in the world of optometry from Australia and NZ… READ MORE

miview: Geoff Lawson says it’s time to lighten up and live up to the fun loving image we’ve promoted overseas… READ MORE

mieyecare: The diversity of patient experiences, expectations and visual needs can lead to a sprawling domain of individualised solutions… READ MORE

mieyecare: With ODMA just around the corner, we took a look at what the contact lens and solutions companies are showcasing this year… READ MORE

miophthalmology: Retinopathy of Prematurity (ROP) is the leading cause of blindness in infants in both the developed and developing world… READ MORE

mifashion: Michel Audry creates frames that combine safety with contemporary styling. Read More…

mifashion: Whatever the look – vintage or avant-garde, sophisticated or sporty – some of the most stylish sunnies will be on show at ODMA… READ MORE

mifashionnews: All the latest fashion news from August 2011… READ MORE

mibusiness: When it comes to dispensing contact lenses, the internet provides eye care professionals with intense competition… READ MORE

mibusiness: Authenticity, emotional connection and relevance are all key to building a great relationship… and the jackpot when it comes to developing a sustainable brand… READ MORE

mibusiness: When it comes to running a successful optometry practice, there are three pillars to building a solid framework and ensuring you are ideally positioned to operate in a competitive environment… READ MORE

mibusiness: The latest equipment technology may cost your practice thousands of dollars to purchase. But the returns could make it all worth your while… READ MORE

miproducts: All the latest products from August 2011. Click here to view all the Hot Products from this issue.

The Last Word: And finally we round of this pre-ODMA issue with a look at our most valuable resource, time… READ MORE