Rapid advances in technology and manufacturing capabilities mean your customers can now choose from a vast array of Rx-able sunglasses that combine absolute protection with optimum vision, total comfort and sensational styling.
You’ll be familiar with “Slip, slop, slap” – Australia’s most successful health campaign launched in the 1980s. You probably won’t recall Mrs. Marsh who taught every child during the 70s and 80s about the benefits of cleaning their teeth. It’s doubtful that you’ve ever seen a campaign about the need to protect your eyes.
Despite mountains of research that links extended exposure to the sun’s UV rays with eye damage, there has never been a mass campaign on eye health that has wielded the equivalent influence of Mrs. Marsh or the Slip Slop Slap seagull. So it’s up to the eye care professions to spread the word: ‘sunglasses are not only a fashion accessory… they are essential to eye health’.
In Australia and New Zealand, where the weather favours an outdoor lifestyle, sunglasses should be part of every person’s everyday wardrobe from a very early age.
Finding a high fashion or high performance pair of specs has never been an issue for those with 20/20 vision. But spare a thought for those who can’t get about without prescription lenses. Until recent years the choices have been limited by lens manufacturers’ ability to design lenses that wrap to the face for maximum protection, without distorting vision.
These days, supply is not a pro
blem. Whether your customer needs prescription sunnies for a round of golf, a bike ride, to drive a car or enjoy a dose of window-shopping, there is an extensive and exciting range of Rx-able sunglass programs, lenses and frames to choose from.
But do they know it? Customers now reaching middle age and experiencing presbyopia have grown up without the need for prescription sunnies, so it’s quite likely that they have no idea of the options available to suit their lifestyle… over to you!
|A Spectrum of UV Dangers|
Ultra Violet is classified according to wavelengths from the sun to the earth
Extended exposure to the sun’s UVA, UVB and UVC rays can lead to cataracts, macular degeneration, pingueculae and pterygia and photokeratitis that can cause temporary vision loss.
The Schepens Eye Institute, Massachusetts Eye and Ear, which is affiliated with Harvard Medical School, has reported that “the blue rays of the spectrum seem to accelerate AMD more than other rays of the spectrum.” Very bright light from sunlight or its reflection in the ocean or desert can worsen macular degeneration. The Institute recommends that sunglasses be worn to protect against both blue/violet and UV light.
An abundance of light-weight, super comfortable wraps provide the ultimate protection from sun, wind, and debris for bike riders and lovers of extreme action sports. Whether your customer is understated or extroverted, there are frames to suit in solid colours that range from black to green and fluoro yellow.
Adidas Eyewear’s Silmo d’Or and Red Dot award winner, Evil Eye Halfrim Pro, with its performance adapter a530, offers an elegant solution for those who want sunglasses with an extreme base curve, made to their prescription. At the more subtle end of the sports spectrum, Maui Jim’s stylish sports shield, Honolulu, features a refined, yet generous rectangular shaped lens that protects the eyes from the elements regardless of the wearer’s head size or shape.