The company has invested significantly in research on consumer online behaviour to ensure its digital activity drives consideration of, and demand for, Transitions lenses, stimulates conversations in practices, and ultimately leads to purchase.
“Our evolved online presence arms consumers with information by communicating the range and lifestyle benefits of Transitions lenses, and also treats visitors to the Transitions experience through interactive features and demonstration clips encouraging them to try the lenses for themselves in practice,” says Transitions Optical Australia and New Zealand Business Director, Eric Breda.
Transitions Optical’s consumer research found that eyeglass wearers are likely to research online before visiting a practice and making a purchase decision.
Our evolved online presence arms consumers with information by communicating…
“We believe the new focus… will educate patients and make it easier for eyecare professionals Transitions Evolves Digitalto continue conversations in store, rather than initiate them,” says Mr. Breda.
The website has been designed with eyecare professionals in mind to provide useful language and information on product features and lens technology with exclusive linked sections dedicated to professional needs.
Additionally, optometrists can access Transitions tailored Online Education at transitions-education.com