Change. Without it, we can’t go forward. At mivision we’re constantly challenging ourselves about the evolution of our business.
If we were the same publication today that we were nine years ago, we’d be out of work. Today, mivision is the hard copy journal in your hands, but we’re also online and mobile for tablets and smartphones. In the past few years, we’ve become a significant conduit for educators. In 2013 alone we provided more than 14,000 CPD points to Australian optometrists, with 986 individual optometrists completing an average of 7.5 modules each.
You’ll see that from this issue mivision is perfect bound (with a spine – much easier to reference from your bookshelf) and we’ve refreshed the design – alterations that more truly reflect the content of this ophthalmic journal focused equally on issues surrounding the practice of both optometry and ophthalmology.
We’re particularly excited about our new section, miOphthalmology Insights. We’ve recruited leaders in the field to give us (as the name suggests) their insights into the latest ophthalmological research. In this issue Dr. Simon Chen discusses his thoughts on the latest in surgical retina.
In change, we’re not alone. For the profession of optometry, 2014 will be a challenging year as independents continue to search for new ways to differentiate themselves from corporate optometry. There’s a place for everyone – it’s a matter of making sure your offer continues to hold relevance and authenticity. It’s something our business writer, John Lees discusses in the context of service champions – those individuals who keep looking for ways to improve.
The eye care profession is admirable for its willingness to help – whether it’s helping patients, helping people progress in practice or donating their skills to improve eye health in disadvantaged communities. In this issue our main story focuses on the Millennium Goals. How far are we from meeting the 2015 deadline of eradicating poverty and transforming global health?
Elsewhere, we explore the controversy over blue light – those high-energy wavelengths that are critical to our sleep patterns and mood but detrimental to retinal health. Are blue light blocking lenses the way forward? And what about blue blocking IOLs?
Our education article, by Dr. Nicole Carnt from Moorfields Hospital in the UK, focuses on the common triggers for ocular redness as an aid to diagnosis and management. With two points attached, it is a great way for optometrists to get their first CPD points for 2014.
Despite the changes you’ll see, mivision will still bring you the latest fashion features and news. This issue focuses on professional eyewear – timely, as people settle back into a new year of work.
A final thought on change – I think G.K. Chesterton nailed it when he said: “Unless a person* starts afresh about things, he will certainly do nothing effective.”
Enjoy!
*Chesterton originally wrote ‘man’, not ‘person’, but seriously…
Mark Cushway,
Editor
