m
Recent Posts
Connect with:
Thursday / May 26.
HomemifashionAsian Fit: Expanding Markets, Meeting Expectations

Asian Fit: Expanding Markets, Meeting Expectations

The cheek structure of the Asian face has a flatter profile than that of a Caucasian face, while the bridge of the nose is less pronounced. These factors have a substantial impact on frame fit, the final position of wear, and when it comes to lenses, the pantoscopic tilt and bow angle.

When it comes to fitting glasses on Asian noses, acetate frames are either hit or miss, and it’s more often miss.

The Asian facial bone structure tends to be flatter than a Caucasian face making frames with large temple-to-temple curves and frames with large lenses uncomfortable because they constantly rest on the cheekbones. This is important to realise because eyewear that doesn’t sit properly can impair vision, cause headaches or dizziness and even lead to accidents.

Additionally, frames that don’t wrap correctly to the face will allow harmful UV rays to find their way into the eye.

Fortunately, many frame designers now recognise the significant difference between the facial shapes of Asians when compared with Caucasians…

Fortunately, many frame designers now recognise the significant difference between the facial shapes of Asians when compared with Caucasians and consequently have purpose designed Asian fit collections. They’ve decreased frame curvature, narrowed the bridge sizes, altered the angle of the temples relative to the wearer’s ears and increased the size of nosepads. Other manufacturers now produce alternate nose pads for their standard frames that enable them to be adapted to suit Asian face shapes.

The key to building sales of Asian fit frames comes down to staff training, stock selection and patient education. Staff need to be aware of what brands and styles are available in Asian fit and ensure they are properly selling the advantages of these models for their customer’s needs. Your Asian customers need to be advised and shown the eyewear that is available to suit their face shape.

Ultimately you’ll build your practice business as these sales lead to long lasting, mutually profitable relationships.

By ensuring your staff are well clued up on the features that differentiate Asian face shapes from Caucasian face shapes, and the glasses that each will find most comfortable and functional to wear, there’s no doubt the opportunity is there to boost sales in this fast growing area of the market.

Australia’s Growing Multicultural Population

In January 2015 the Australian Bureau of Statistics (ABS) reported that the proportion of Australians who were born overseas had hit its highest point in 120 years, with 28 per cent of Australia’s population – 6.6 million people – born overseas.

“Australia traditionally had a high proportion of migrants, but we’ve now hit a peak not seen since the gold rushes of the late 1800s,” said Denise Carlton from the ABS.

“Overseas migration has been a large contributor to the total Australian population growth for several years – it has consistently been the main driver since 2005–06, contributing more than 50 per cent of population growth in Australia.

“While the largest migrant groups were people born in the United Kingdom and New Zealand – with a total of over 1.8 million Australian residents being born in those two countries, the next two most common birth places were from the Asian region.

“These were China and India, with around 450,000 and 400,000 people respectively.

“Of the top 10 countries of birth, the number of Australian residents who were born in India increased the most, almost tripling from just 132,800 people in 2004 to 397,200 people in 2014,” said Ms. Carlton.

“The number of residents born in China also more than doubled, going from 205,200 persons to 447,400 persons over those 10 years.

“In contrast, the proportion of the population born in the United Kingdom saw a drop, falling from 5.6 to 5.2 per cent over the last 10 years. Over the same time, New Zealand born migrants have grown from 2.1 to 2.6 per cent.”

With such significant migration figures, stocking eyewear to fit Asian faces is a must.

Fendi

The new Fendi collection is perfectly tailored to suit Asian faces. Featuring a larger fit between the temples as well as specially designed nose pads and bridge size, this collection allows the frame to sit higher on the face, free from cheek touching.

The new Fendi collection combines acetate pieces of different shapes and sizes creating a coloured graphic effect on temples.

Contact: Safilo (AUS) 02 9540 0500


Humphrey’s

Humphrey’s Eyewear has three new models for 2016 that have a super lightweight plastic front that has an iridescent finish that changes colour with movement, and looks stunning. These frames have a highly adjustable metal bridge making them ideal for Asian faces.

Contact: European Eyewear (AUS) 03 8805 1555 or visit www.europeaneyewear.com.au


ic! berlin

ic! berlin has spent the last year closely working with its Asian fans and customers to redevelop the East Nosefor a better fit, better comfort, and better wearability.

ic! berlin’s new East Nose has more material and an improved shape to better fit noses whose bridges are flatter, wider or lower. The new shape pushes the frame up and out – it’s like the Wonderbra of glasses! Intended for the Asian market, the new East Nose will also better fit westerners with smaller, finer bridges who find conventional acetate glasses uncomfortable. East, west, north or south, ic! berlin has got your nose covered! Pictured is Christina.

Contact: Eyemakers (AUS) 02 9960 7766


Karen Walker

Sunshades Eyewear has introduced specific styles into its product offering to cater to increased demand from Asian retailers and customers worldwide. The fashion-forward styles from the Karen Walker and Oroton collections offer an alternate fit; where although identical from the front, the position and size of the nose pads provides the wearer with a better fit and higher level of comfort. Alternate fit is designed to prevent the frame from sliding down the face and crafted to ensure it sits in the correct position on the wearer’s nose and face. Pictured here is Karen Walker’s Hollywood Pool.

Contact: Sunshades (AUS) 02 8303 7300


AM Eyewear

AM Eyewear’s latest MIDO optical collection has been designed with the same traits as its Shanghai Tang collaboration frame – this design was thoroughly researched to ensure optimal fit for AM Eyewear’s wide audience in both Europe and Asia by utilising features that can be adjusted to ensure correct fitting.

AM’s modern take on the key nose bridge sits seamlessly within handcrafted Italian and Japanese acetate. The frames also feature custom insignia nose pads made from Japanese titanium – homage to the attention to detail AM is renowned for.

Contact: AM Eyewear (AUS) 02 9357 4550


Tag Heuer

Tag Heuer Avant-Garde Eyewear offers a selection of Asian fit models in both optical frames and sunglass with each series release. Research and development of perfect fitting moulded bridges and the correctly positioned pad arms is the key to success of the TAG Heuer Eyewear Asian fit collection. Every optical frame or sunglass guarantees the perfect fit by using ergonomic functions and high tech light-weight materials.

Contact: LOGO Australia (AUS) 07 5528 3656


Paul Hueman

The 2016 Paul Hueman eyewear collection is inspired by 1960s’
fashion trends and modified to fit Asian faces. The new season optical range features a mix of materials: the timeless metal front is highlighted by acetate inserts around lenses for a more sophisticated look; while retro style acetate frames are enhanced with metal rims, bridges, temples, or tips to add a touch of brightness.

Contact Bonastar (AUS) 02 9310 1688


Porsche Design

The Porsche Design Asian Collection was developed especially to suit Asian face shapes. When compared to the international collection, these frames have a smaller curve and are equipped with thinner, deeper pad arms for ideal fit. Longer nose pads, available in a range of different sizes, guarantee the best possible fit and ultimate comfort.

Pioneering design is also one of the essential features of the Porsche Design Asian Collection: the models combine lifestyle and high-tech design in an extraordinary way and shape; a look of Zeitgeist and drive with individual comfort.

Contact: Rodenstock (AUS) 02 9748 0988

Frame Care

Frame Care can transform any frames into an Asian fit frame, using specially designed adjustable pad arms. With a focus on geometric precision, these stainless steel arms can be fitted to any plastic or timber frame to lift it up and away from the face. This service has become increasingly popular, and more than 50 are fitted every week.

Contact: Weye (AUS) 07 4032 4141